Brand guidelines

CUE Audio was founded in 2017 to provide an offline, network-free communications protocol using high-frequency, ultrasonic audio as an alternative to WiFi, cell service, and Bluetooth for short-range communications. Our technology has been widely adopted across the NFL, MLB, MLS, NHL, NBA, and NCAA to coordinate thousands of cell phones in venue to create synchronized fan engagement experiences. Utilizing existing speakers and the hardware fans bring in their pockets, we routinely synchronize crowds of all sizes to capture the world's largest simultaneous selfies, choreograph spectacular cell phone light shows, host multiplayer trivia games, and more.

ABOUT US

These core values are the cornerstone of our company culture, thoughtfully designed to shape our organizational strategy for growth, instill our team with a sense of purpose, enhance team unity, and cultivate unwavering commitment.

We Move Fast with Thoughtfulness. We Exceed Expectations. We Collaborate as One Team. We Honor One Another. We Have Fun & Create Positive Energy. WE DREAM BIG!

2024 MISSION BOARD

BRAND PROMISE We provide innovative technology with features to unlock customer creativity and drive active fan engagement, yielding measurable results.

DIFFERENTIATORS Insider Talent Ease of Use Scalable Platform Solution Fan First Technology Cool Factor (Products, Client List) Innovative Patented Technology Distribution Network

CORE VALUES Exceed Expectations Collaborate As One Team Honor One Another Have Fun & Create Positive Energy Dream Big Move Fast with Thoughtfulness

1 YEAR GOALS Achieve EBITDA Less than $6M in Operating Expenses $175k Revenue Per Employee $5.7M Core Market Revenue $1.5M Non-Core Market Revenue Establish Foundational HR Process

FUTURE TARGETS (3 to 5 Years) Product Scalability to 10M users Revenue sales of $20M, with 50% of revenue coming from verticals outside of sports. Monetize attendees through Fan Up Sell Offerings Expand Referral Partnership Program

KEY INITIATIVES | CORE MARKET Sales team to generate revenue 4x their cost within 12 months. Achieve 90% revenue retention. Book 75 multi-year deals. Secure contracts with 60% of Pro & Power 5 Teams. Implement monthly department expense reviews for improved transparency, communication, and accountability. Secure $500k Revenue in Strategic Partnerships Ensure product sales cover R&D costs within 6 months. Complete Consistency Pass across the entire Platform Ensure all marketing and technical documentation for products is complete. Improve product roadmap communication and transparency. Impliment a successful transition from Light Show 1.0 to 2.0. KEY INITIATIVES | NON-CORE MARKET Recruit new sales personnel to fuel revenue growth and cost coverage in the music and agency verticals. Secure $250k Revenue in Agency Vertical Broaden the reseller network. Generate 3-5 ideas for upselling to fans. Explore marketing strategy and opportunity non-core verticals. Complete update to platform and activations to support new non-core business.

MARKETING ASSETS

Click on the images below to access each.

To access all product and marketing materials that can be shared externally.

ROSS XP Integration Flyer

Fanatic Filters: Theme Packs

CUE - Product Overview

Sponsorship Deck

CUE Overview + Case Studies

CUE Product Features Cutsheet

Customer Images & Videos

Client Tracking Spreadsheet

Access full list of videos here.

Presentation Decks

Brand Assets

Product Information Loop

CUE Activation Fun Facts

FUNDRAISING

CALENDAR

PLEDGE PER

50/50 RAFFLE

CUE PLATFORM

ON DEMAND

REAL TIME

content mode

Additional playback modes Included in the platform.

shoot out

SWISH

QB TOSS

SLAP SHOT

CARNIVAL

ARCADE

ENDLESS RUNNER

PRIZE IT

AR PRIZE DROP

PICK 6

SCRATCH

POWER PLAY

fan engagement

LIGHT SHOW

FANSEE

POST UP

TRIVIA MANIA

POLLING MANIA

FANATIC FILTERS

NOISE METER

GUESS THE SCORE

PRODUCT OVERVIEW

Access a complete list of products, including producer, descriptions, development stage, pricing levels and more.

TAPIT + CUSTOM CONTENT

RACE

SHUFFLE

TUG OF WAR

MIXED REALITY

MR is used to output pre-rendered content, live-rendered content or any CUE product with a web output

TapIT is used to make any traditional pre-rendered game interactive. It needs to be paired with custom content.

GO MOTION

PUSH YOUR LUCK

PUNCH OUT

MATCH GAME

PLINKO

NOTE: To switch between branches, change the highlighted section of your branch URL. Develop[ment] Branch - This is where the products is built initially, a lot of testing and trying things. https://trish-schuver.developdxp.com/admin/#/home Testing Branch - This is where the development branch goes to be tested, to make sure things work and aren’t broken. https://trish-schuver.testingdxp.com/admin/#/home Staging Branch - This is the version that is released as a beta/dry run before official release for people to use and experience and provide feedback. https://trish-schuver.stagingdxp.com/admin/#/home Live (Production) Branch - This is the full release version, what we deliver to customers. https://trish-schuver.cuelive.com/admin/#/home

PRODUCT BRANCHES EXPLAINED